State of Reddit for 2025

Welcome to this week’s edition of ReddVisible.

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Reddit’s Ever-Expanding Features

SEOs breathelessly reported some downgrades in visibility for Reddit in the last few weeks. And yes, the generic organic “blue links” have seen a modest reduction with the elevation of a few traditional publishers.

There’s some missing context, though.

For high-intent commercial keywords, Reddit hasn’t lost much of anything. The publisher clawbacks appear mostly relegated to more informational search queries.

And, more importantly, many of the SERP analysis tools have a hard time picking up all of the NEW ways Reddit is surfacing in Google.

First, we have the inclusion of Reddit answers in AI summaries. This is a “thing” as of mid December.

Then we have the traditional Reddit pack (note: it’s 2.5-3X larger than a typical Google result):

This is the type of “result” that is most consistently picked up by search visibility tools.

Then, we have the “Discussions & Forums” pack:

This has been around for the last year or so and many tools do collect this “serp feature” although it can change more frequently than the typical organic results (my anecdotal observations).

Finally, a new SERP feature that’s popping up frequently is the “What people are saying” snippet:

In some search landscapes, ALL 4 of these Reddit formats are appearing on the first page. In these situations, we are looking at 50-60% of the first page results are Reddit.

So, while Google may have throttled back the traditional organic editorial pack a bit, these other features give users more AND varied ways to go down the Reddit rabbit hole.

This Week in Reddit

Here are some of the top stories about Reddit this week:

• Editorial Product Listicles from Reddit: I’m seeing more traditional publishers do this type of “what we read on Reddit” about specific products. An interesting way to play the inherent trust factor of Reddit, repurposed for editorial.

• Reddit (users) Go to War with Twitter: Much to Elon Musk’s dismay… Many leading communities self-organized to ban links from Twitter (X). This isn’t a political newsletter, so I’ll just note that it’s an interesting example of the decentralized power for Reddit communities to self-govern. “Big Reddit” actually has no beef with Twitter.

Fastest Growing Subreddits

This is a new section I’ll report on as an interesting barometer for what’s moving on Reddit. I’m using data from my subscription to GummySearch here.

I like looking at subreddits between 100K - 1M to get a good sense of what’s trending across the board.

Each of these fast growers has a cultural, political, or economic significance in the zeitgeist.

I also look at smaller subsets for niche ideas. Check out 100 - 1K for hyper-long tails.

Reddit Software & Tools

The Reddit ecosystem for tools, software, and related apps is particularly underdeveloped for the #3 platform in the world.

I’m tracking the new tools that pop on my radar here:

• GummySearch (my favoriate tool right now): The first dedicated Reddit intel suite I’ve seen, great for monitoring communities, tracking change detection (fast-growing communities at different tiers), tracking keywords, and doing more advanced keyword research.

• NotifyGPT: Not specifically a Reddit tool, but Reddit is one of it’s strongest use cases for social listening.

• KWatch.io: An all-source UGC social listening and monitoring platform, includes Reddit.

• RedditInsights.ai: Found this one, a good way to group and approximate topic interest from Reddit. A super scraper. '

• Pulse: This ones new this week and I haven’t tested it too much, but could be an interesting. More positioned to brands marketing on Reddit (connects via Reddit API).

• Subreddit Traffic Tracker: This is an interesting new find that helps optimize post and engagement timing based on when specific communities are most active on Reddit.

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That’s it for this week!