This Week in Reddit: Why Users Prefer Reddit

Welcome to this week’s edition of ReddVisible.

See what you missed last week.

Alright, let’s jump right in to this week’s Reddit headlines….

This Week in Reddit

Here are some of the top stories about Reddit this week:

• Reddit for Marketers Podcast: This one was an EXCELLENT overview of marketing on Reddit from a longtime vet of the space. Highly recommend as context to understand Reddit culture(s).

• Reddit’s Ad Privacy Workaround: This is an interesting take on how Reddit may be able to provide better targeting (by communities), without the privacy trade-offs other platforms are facing.

• Why Users Prefer Reddit: This is a pretty good overview of why users have been trending towards Reddit (long before Google sent them geysers of traffic).

Reddit Confounds Brands

I’ve discussed Reddit as a search engine before, but as I talk to so many different brands (via our agency ReddVisible) about how to leverage Reddit, I’m noticing an interesting trend.

I’m talking to different groups of people, often from different functional areas.

I’ve had calls with:

• CEOs and Founders

• Social Media Directors

• SEO Leads

• CMOs

• Growth Marketing Leads

• Affiliate Directors

• Editorial Leads

• Paid Traffic Leads

I suspect this speaks to the unknown nature of Reddit. It doesn’t fit neatly in a pre-existing bucket.

Reddit has social network qualities with profiles and viral feeds.

Reddit also feels like a confederated community platform, with old school forums and comments (UGC).

Reddit is also a sort of Product Hunt and Kickstarter with their specialized communities for niche feedback.

Reddit is clearly an SEO play with how it’s surfacing in Google.

Reddit is also an internal search engine (the Reddit search bar).

Reddit may also be an “AI SEO” play with their data partnerships with Google and OpenAI.

You can post short questions on Reddit. You can post images and GIFs. You embed video. You can write long form articles or in depth guides.

Reddit communities can be open to everyone, request to post, or completely private.

Gen Z is a large demographic, but millennials are a close second and older cohorts find the slower paced post and comment format to be approachable and familiar (forums were one of the first portals to the internet).

With all of these overlapping trend lines, it’s no wonder that modern org charts can’t quite place Reddit.

This is also why Reddit may be the sleeper (slowly, then all at once), digital disrupter that few are thinking about holistically.

Reddit Software & Tools

The Reddit ecosystem for tools, software, and related apps is particularly underdeveloped for the #3 platform in the world.

I’m tracking the new tools that pop on my radar here:

• NotifyGPT: Not specifically a Reddit tool, but Reddit is one of it’s strongest use cases for social listening.

• KWatch.io: An all source UGC social listening and monitoring platform, includes Reddit.

• GummySearch: The first dedicated Reddit intel suite I’ve seen, great for monitoring communities, tracking keywords, and doing more advanced keyword research.

• Karmalyzer: I’m an early user of this “Reddit health” app. Still early, but I love the concept of monitoring this.

• RedditInsights.ai: Found this one, a good way to group and approximate topic interest from Reddit. A super scraper.

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I’m “all in” on Reddit right now as the fastest way to acquire users and build community.

As such, my course is a fluid, evolving project. I’m adding new modules weekly!

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That’s it for this week!